Strike forth to find better times – don't sit still and wait – ‘cause this country wasn't built in suits.
Levi's® new “Go Forth” campaign portrays the pioneering spirit of America and the optimistic outlook for better times ahead. The campaign reflects Levi's® rich American heritage and its hope to reignite such forward-looking spirit in the face of today's tough times. In celebration of the original American pioneers, “Go Forth” launches on July 4th in cinemas and then hits TV, print, stores, out-of-home and the social web throughout the summer.
The “Go Forth” campaign includes an interactive call-to-action at www.levis.com/goforth, where people are invited to add their voice to a new declaration and share stories and images of today's America. It was inspired by the words of the great American poet, Walt Whitman, who was intoxicated with America's youthful spirit and unlimited possibilities, regardless of tough challenges.
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Levi's® jeans are the uniform of common sense for America's new pioneer. They are the jeans of self-reliance, hard work, independence and an optimistic, hopeful spirit. Levi's® 501's® are quite simply the original, ultimate straight leg, button-fly jean. Designed with uncompromising commitment since 1873, the 501® balances fabric, fit and finish like no other jean. Heralded by Time Magazine as THE fashion item of the 20th centruy, the 501® jean remains an unparalleled fashion icon to this day. Find more info about Levi's® jeans at
www.levi.com The “Go Forth” campaign features the powerful words and spirit from Walt Whitman, the great American poet, who was intoxicated with America, its self-reliant youth and unlimited possibilities. “Walt Whitman's best writing always sought ways to face the adversity, bad times, and suffering around him and to find hope in the future,” said Ed, Folsom, the preeminent Walt Whitman expert. For more information on the poet, go to
www.whitmanarchive.org 
